E-commerce A-level Coursework Example | Topics and Well Written Essays - 16250 words

E-commerce A-level - Coursework ExampleE-commerce comprises purchasing and selling goods and serve in the WWW, and for many companies this is their regular business but extended into the online space, and therefore apart from buying and selling, authoritative are the issuer of money transfers, security, and other aspects of online interaction between companies, customers, suppliers, retailers, middlemen, etc.All in all, in a broad sense, e-commerce denotes all kinds of commercial relations that are connected with setting home-based and international deals in the electronic network trade mission, factoring, designing, consulting, investment contracts, leasing, engineering, insurance, sale and purchase contracts, bank services, and many other forms of industrial and business cooperation.E-commerce allows to realize that the businesses be ready to face the new challenges, one of the most important being business globalization. The issuing and development of the IT strive it possibl e for the international businesses to reach by for their customers even in the remotest areas of the world. Conducting business in cyberspace is a way to save money, but surely that is not the only advantage.The rise of e-business has emphatically changed shopping patterns, forcing retailers to redefine their shares to ensure their place in the market. The variety of goods available to customers at a poky of a button and the added benefit of allowing them to shop whenever its convenient for them, and not during set operating hours has in effect fit(p) the customers in charge.For the companies, the spread of e-commerce marked the necessity to implement into their business model constant interaction with the customers, which is a must for the firms that want to keep up with the consumers demands, and attract and retail more loyal customers. The Internet is a genuinely new communicational environment, and therefore handed-down marketing techniques cannot generally be applied to e -commerce. In the process of studying the marketing model that uses traditional information media for PR, brand promotion and advertising, it was revealed that the use of e-commerce makes it possible for the customers to make decisions independently, and therefore there is a dramatic shift for the consumers from being a rather passive auditorium (as with the traditional marketing) to a powerful force able to influence the companies activity significantly.Therefore, it is not sufficient for the companies to apply the already existing marketing principles to their e-commerce, as the new Internet environment presupposes the development of principally new approaches to sales, accounting, advertising, relations with customers, and many other aspects of business activity. In e-commerce, customers play a much more active role in the process of marketing, as they are the bearers of information valuable for the companies.The overall aim of this research is to research what forces are at wo rk when consumers shop online in the clothing retail. The research will be carried out in the women online clothing retail market, primarily because of the huge investment in the clothing market by both online and traditional retailers, (www.brandrepublic.com) It will comprise two principal elements, a literature search, and an analysis of quatern retailer websites, two of them are purely online